Set Record Breaking Weekend Revenue By Scaling Paid Media Efforts More Than Ever Before
Run TOF FB/IG Ads + Targeted Google Ads W/ 9X ROAS Goal
Collect New Customer Data For Ad Targeting
Offer The BEST Discounts & Icentives To Our Most Loyal Customers
Be Agressive With Email/SMS During BFCM Timeframe
Post EPIC + Informative Content For Our Audience To Enjoy
Phones/Business Open During The Weekend (when we usually aren't)
HERO IMAGE PHOTOSHOOT FOR CAMPAIGN
VIDEOS FOR CAMPAIGNCLICK HERE TO VIEW AWESOME VIDEO
Short video informing the audience of our weekend hours. We were open ALL weekend long, typically the business is closed on weekends.
Other videos for paid social ads + organic use.
3 Email Examples + 1 SMS Example Below. (We Sent WAY More Though)
PAID MEDIA EFFORTS
(FB ADS MANAGER SHOWN)
Top Of Funnel Ads, Retargeting Ads, Past Purchasers Target Ads, Etc. Different Budgets For Different META Ad Campaigns.
MEASURING PAID MEDIA SUCCESS DYNAMICALLY WITH GOOGLE DATA STUDIO
It Was My Responsbility To Monitor Our Paid Advertising Channels To Keep A Close Eye On The Metrics Below And Pviot Accordingly.
SOCIAL MEDIA + PODCAST CONTENT
Social Media Scheduling Calendar & Content Examples. We Posted Photos, Short Videos, Podcast Episode Discussing BFCM Sales, etc.
TOP PRODUCTS ON SALE + PROMOTION THUMBNAILS
I do not have screenshots or exact examples accessible of what the webstie hompage/promotion pages looked like during this campaign.
The homepage banner, homepage pop-up, live chat module, promotions landing page, and other areas of the website were temporarily updates to be cohesive with the BFCM campaign.